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Stop Smoking Campaign

A new national stop smoking campaign launched on Wednesday 27 December 2023. 

The campaign builds on the creative route of ‘good things happen when you stop smoking’ that was developed for this year’s Stoptober campaign back in October. 

Capitalising on the New Year moment when we know there is greater intent for smokers to make a quit attempt, the campaign promotes the many benefits of quitting and signposts to a range of quitting support and information on the Better Health website

The campaign will be delivered through TV, video-on-demand, radio, out-of-home advertising and search. There will also be a national PR moment on 28 December focusing on the generational harms of smoking, highlighting that children are up to three times as likely to start smoking if their parents smoke.

We have developed a suite of free campaign resources to help you support and amplify the campaign locally including assets for use on social media, posters, web banners and images for digital screens available from here: Better Health Quit Smoking | Campaigns | Campaign Resource Centre (